LTX Studio: brand and motion for the launch

Lightricks was launching LTX Studio, a tool for making films with AI. The product kept changing on the way to launch, so the brand could not be built around a list of features.

With the brand team I led, we built the look around storytelling instead. The logo animation shows the idea in a few seconds: simple blocks come together into one clear shape.

We delivered the visual identity, the logo animation, the launch visuals and the first campaign videos.