Work Agentic production
WIZ Ugly Sweater: an AI image tool for a holiday campaign
The manual compositing step became an image tool. The review stayed with a person.
The brief
A holiday campaign needed personalized ugly-sweater images. The manual way was compositing in Photoshop, one person at a time. I proposed an AI image model instead, then built the tool around it.
Cut out the person. Place them in the sweater scene. Match light and color. Retouch. Export. Repeat for the next person. It's good craft and a terrible use of a designer's week.
The pipeline
- InputA person's photo
- AIA small app in Google AI Studio
- AIGemini's image model makes the sweater image
- By handA person checks every result
- OutputThe campaign image
What the AI did · What I did by hand
What the AI did
- Gemini's image model made each sweater image from a person's photo.
- AI assistance helped write the app, throughout.
What I did by hand
- Spotted the problem and proposed the approach.
- Moved the idea from a Slack bot to a small Google AI Studio app, simpler for the people who'd use it.
- Judged each round from bad outputs: cutouts, realism, keeping each person recognizable, then the interface.
- Kept a person checking every result.
Tools used
- Gemini's image model
- Google AI Studio
- AI assistance for the build
Result
A working image generator for the campaign, in place of the manual compositing step, with human review of the results.
The skill isn't the prompt. It's noticing that a production problem has become solvable, judging what good enough looks like, and getting a working tool in front of people while the campaign still matters.