Video at WIZ, from scratch
Before I joined, WIZ made videos through occasional outside projects. Product marketing needed demos, the brand needed launch films, and many people needed to record themselves and look good doing it.
I set up video inside the company: production partners, a recording guide, templates, and a small studio for podcasts and video. I direct the work and edit it myself when needed. WIZ is now part of Google, and I continue there as a Creative Specialist.
Along the way I also built small tools, like an AI image tool for the holiday Ugly Sweater campaign, with a person checking every result.
Launch films
A new product needs a short film that explains it fast: for the launch post, the website and events.
I led the art direction across these launch films and worked on their motion design. Two of them, Agentic Workflows and ASM, I made from start to finish: art direction, motion design and edit.
RSAC 2026
For RSAC 2026 in San Francisco, WIZ ran one campaign across several films: the Agent Lab announcement, a teaser, the opening of WIZ House, and a recap after the event.
I led the art direction across the campaign films and contributed motion design.
WIZ Rundown
Product updates are easy to skip. WIZ Rundown presents them as short episodes.
I led the art direction for the series, contributed motion design, and oversaw production and post-production with the editing team.